UserTesting AI is a suite of AI-powered features that help businesses accelerate their user experience (UX) research and insights. It is integrated throughout the this platform, from participant recruitment to video analysis to insights generation.
Features of UserTesting:
- AI Insight Summary: UserTesting AI feature generates a concise summary of the key insights from a It session, including user sentiment, tasks completed, and areas for improvement.
- Smart Search: This feature allows users to search for specific keywords or phrases across their UserTesting sessions, making it easy to find relevant insights quickly.
- Sentiment Analysis: This automatically identifies and tags positive, negative, and neutral sentiment in It videos, making it easy to see how users are feeling about a particular product or feature.
- Behavioral Analytics: This feature tracks user behavior in this videos, such as mouse movements, clicks, and scrolls, to identify areas of confusion or difficulty.
Benefits:
- Faster and more efficient UX research: UserTesting AI can help businesses get the insights they need to make confident decisions about their products and services faster and more efficiently.
- Deeper insights: It can help businesses identify insights that they might miss on their own, such as subtle usability problems or patterns in user behavior.
- More accessible UX research: UserTesting AI makes UX research more accessible to businesses of all sizes. Businesses can use It to get feedback from users all over the world, without having to invest in expensive research labs or hire specialized researchers.
Use cases:
- Product development: UserTesting AI can be used to get feedback on product prototypes, identify usability problems, and prioritize fixes.
- Marketing: It can be used to get feedback on advertising campaigns, landing pages, and other marketing materials.
- Customer support: It can be used to identify common support issues and create new knowledge base articles or FAQs to help customers resolve those issues on their own.
- UX research: It can be used to conduct a variety of UX research studies, such as usability testing, A/B testing, and customer journey mapping.
Overall, UserTesting AI is a powerful tool that can help businesses of all sizes improve their UX research and insights process.
